The Ultimate 2023 Black Friday
E-commerce Marketing Guide
Subscribe to our newsletter to get access to our FREE 127-page BF/CM marketing strategy guide designed
to fuel and ignite serious DTC growth over Black Friday. Delivered to your inbox in minutes.
(Plus valuable e-commerce insight every week)
Why get the guide?
When done right Black Friday will be the biggest weekend of the year for you as an e-commerce brand. People are primed and ready to spend, looking for the best deals from their favourite brands. It’s a huge opportunity for you to acquire new customers, generate new leads by getting your product in front of new audiences, and pump revenue to heights once unthinkable.
This is why it’s crucial that you have a bulletproof acquisition and retention strategy in place not just on the Black Friday sale event - but from the start of November (or even earlier) to maximise potential returns over Black Friday and beyond.
What's in the guide?
We’ll help you lay the foundations, covering bases like forecasting, budgeting, and realistic goal setting based on data - essentially making sure you’ve got everything in place to hit the ground running.
You’ll find everything you need to know about strategy and planning and execution for Meta, TikTok, and Google platforms. As well as looking at this from a customer retention perspective, outlining key email and SMS strategies.
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